Biofeedback for traders with style

October 15th, 2009 by eyal | Filed under Day Trading. | Print This Post Print This Post

As everyone knows, making money decisions, investing or trading can be a highly emotional experience, especially for those who are not used to it. There’s something about human psyche that ramps up emotions to extreme levels when money is on the line. Looks like Philips has not translated those concepts into a little gadget. It’s tough to know how accurate it’s going to be and how people will end up using it but it might be a useful tool in at least helping to monitor those emotions and becoming more aware of them as well as tracking their impact on decision making.

Emotional investor? Try using the rationalizer

Philips Electronics has teamed up with a prominent Dutch bank to develop a system of warning home traders when they’re about to make a decision to buy or sell stocks while feeling overly emotional. It’s called “The Rationalizer,” and a test model is on display at an innovation summit in Brussels this week.

Who knows, maybe the next step is hooking up a bunch of people to this at the same time and showing aggregate emotional stress levels. That could be a really useful indicator, for a change.

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